Marketing Suite

Turkcell Technology Marketing Suite is built around powerful and telco tailored Turkcell Technology CMS Core, enhanced by;

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  • Analytics platform leveraging customer experience by utilizing predictive data mining models that works on valuable customer information.
  • Real-time Rule Based Marketing platform enabling operators to reach their subscribers with relevant offers at the right time with Complex Event Processing (CEP) functionality
  • Customer knowledge enrichment platforms (location, roaming, device change) facilitating targeted and personalized communication with customers.

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Turkcell Technology Marketing Suite Advantages:

Meet customers needs such as;

  • Right interaction; Tailored and relevant interactions / dialogue along the lifecycle
  • Right moment; Real-time interaction at right time with relevant content
  • Right channel; Control on how to be reached across multiple channels

Benefits for the Operator:

  • Utilizing customer information distributed in network & gaining customer insight
  • Efficiently leveraging available interaction channels
  • Engaging customers in trusted relationships

 

 

Turkcell Technology Campaign Management System

Turkcell Technology Campaign management System is an all-in-one and intuitive solution for companies to optimize their marketing efforts, offer consistent customer service across multiple channels and build a more profitable customer dialogue by creating automated marketing processes.

Turkcell Technology Campaign Management System is the core element of Turkcell Technology Marketing Suite.

The following additional components are positioned around Turkcell Technology Campaign Management System core to offer the complete Turkcell Technology Marketing Suite Platform.

Turkcell Technology Analytics Platform: Decision Hub

Analytics is the key to the idea of personalization & prioritization. Turkcell Technology Decision Hub leverages customer experience by utilizing predictive data mining models that work on valuable customer information.

TTECH Decision Hub helps to;

  • Develop more relevant, personalized communications
  • Achieve better marketing performance

Makes use of data mining techniques to;

  • Derive rules and templates from raw transactional data
  • Transfrom unstructured data into valuable customer insight

Turkcell Technology Real-Time Rule Based Marketing (RBM) Platform

Real time Rule Based Management platform enables operators to reach their subscribers with relevant offers at the right time. Using Complex Event Processing (CEP) functionality, the platform enables marketing teams to define taliored scenarios for effective interaction with the customers.

Complex Event Processing Module enables Operators to

  • Transform Location information to customer insight
  • Drive subscriber capture, retention and growth.
  • Increase return rates, increase revenue

Turkcell Technology Location Based Services (LBS) Platform

Location Based Services Platform is the key to connect a campaign to a consumer’s physical location. Turkcell Technology LBS platform is designed to meet applications’ individual needs. Campaign Management System utilizes this comprehensive platform for location based campaigns. Query based location information gathering is used for inbound campaigns to identify the customer’s location. For location based campaigns with large number of customer target lists, passive monitoring option can be utilized, eliminating the excessive traffic load on the network for location query.

Location Based Campaigns enable Operators to

  • Transform Location information to customer insight
  • Drive subscriber capture, retention and growth.
  •  Increase return rates, increase revenue

Turkcell Technology Interactive Device Manager (IDM)

IDM is a platform that enables operators to detect their subscribers’ device changes on real time basis and inform them selectively about the new services and promotional offers on a rule based communications plan. CMS utilizes IDM to offer device related promotions with real time and targeted campaigns.

Customers will be able to

  • Get real-time information & notification messages according to their device brand, model and attributes
  • Catch promotional opportunities / benefits at the right time

Operator will have the advantages of

  • Customer satisfaction due to relevant offers in real-time upon device changes
  • Increased usage and subscription of VAS Services
  •  Efficient marketing teams who can handle device change information by defining flexible & rule based campaign scenarios on IDM
  •  Increased return rates, increased revenue

Turkcell Technology Roaming Data Manager (RDM)

Operators have different service needs which require the information about roamer mobility events. The objective of Turkcell Technology Roaming Data Manager (RDM) is to provide persistent roamer location information to other applications. It also provides information about roamer events such as “network change”, “country change” and “back to country”. Campaign Management System retrieves inbound and outbound roamer information from RDM to enable operators offer campaigns based on roamer location and roaming events.

Operator will be able to design campaings based on following roamer information

  • When customer went abroad
  • Which country the customer went
  •  Which Telco Operator the customer gets service
  • When the customer returns back to country
  •  When an inbound roamer (subscriber of another operator) starts getting service from the operator

Turkcell Technology Customer Permission Application (CPA)

Turkcell Technology Customer Permission Application (CPA) is developed due to customer’s need of putting a limit on receiving SMS / WAP / MMS / IVR / e-mail from his subscribed operator and its business partners. When Campaign Management System requests to send information to customer, it is directed to CPA for permission. If customer’s quota on that specific category, channel and party is available, CPA lets the transaction proceed.

Operator will have the advantages of

  • Customer satisfaction by enabling customer to control their own communication plan
  • Balance between the information flow from the operator and preference of customer.
  •  Having the control on business partners to send information to customers
  •  Storing customer preferences about service subscriptions